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Smarter marketing operations for growth-focused enterprises

We help build, optimise and run world-class marketing operations functions by harnessing the incredible power of people, processes, AI, data and technology.

Our Services System Health Check

Trusted by global enterprises and high-growth tech brands

Maximise the value of your marketing operations investment

We work with some of the world’s biggest B2B brands to optimise global marketing capability at scale. We are focused on transforming marketing operations, enabling better use of technology, improving data, processes and driving efficiency to unlock value from marketing investments.

We ensure your marketing efforts reach the right people.

Case Study: Aruba, a Hewlett Packard Enterprise company

260%

Nurture campaign ROI

We help you attract the right kind of interest in your business.

Case Study: Lenovo

98%

Improvement in email deliverability rates

We ensure your marketing efforts reach the right people.

Case Study: McAfee

91%

Increase in MQLs

Flexible services across your marketing operations lifecycle

GTM Stack

We build and optimise GTM stacks that connect platforms, data and journeys to drive scalable demand generation and revenue.

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Marketing Operations

Strategic marketing operations that align people, process and technology to drive scale, efficiency and measurable revenue impact.

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AI for Marketing

Apply AI across your marketing to improve targeting, predict behaviour and drive measurable growth with intelligence built for real‑world execution.

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Problems we solve for marketing teams

GTM Stack

We help B2B organisations design, implement and optimise GTM stacks that work in practice, not just on paper.

  • Auditing GTM and martech stacks to identify inefficiencies and opportunities for improvement
  • Selecting marketing technology platforms based on business goals, maturity and use cases
  • Integrating marketing, sales and data systems to improve data flow and consistency
  • Implementing and optimising marketing automation to support scalable demand generation and engagement
  • Mapping buyer journeys to align messaging, technology and engagement at every stage
  • Activating GTM technology that turns strategy into measurable results.

Marketing Operations

Build connected, performance-driven marketing operations that align people, process and technology around measurable growth.

  • Define a clear marketing operations roadmap aligned to commercial goals
  • Connect strategy, process and technology to support scalable, high-performing marketing teams
  • Operationalise ABM, lead management and nurture programmes with the right workflows and data foundations
  • Improve reporting, insight and data health so teams can make smarter, faster decisions
  • Embed governance, compliance and best practice to support efficient, sustainable growth.

AI for Marketing

We help marketing teams apply AI in practical, enterprise-ready ways that improve decision-making, personalisation, efficiency and measurable growth.

  • Prepare data, technology, teams and governance for responsible, scalable AI adoption
  • Identify the highest-value AI use cases aligned to commercial outcomes
  • Turn customer and campaign data into actionable, continuously improving marketing intelligence
  • Use propensity modelling to predict conversion, churn and response behaviour
  • Unify and activate data across platforms to create a single, trusted customer view
  • Design agentic marketing operations that automate workflows and improve speed, consistency and performance.

Book Your Martech Audit Today

Get a no-obligation Martech audit. We’ll uncover performance issues, highlight what’s working, and give you a clear roadmap to optimise your marketing operations.

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Testimonials

“The CRMT team is great at explaining scope, project steps and requirements without resorting to technical terms or unnecessarily overcomplicating things. Their attention to detail and genuine interest in the project helped us consider options that we hadn’t thought of, and their project management skills were second to none.”

Sectigo

“CRMT has proven to be a terrific partner to build out a functional, successful GTM program across all parts of the company,” explains Anthony. “Not only have they helped us deliver agile, data-rich campaigns, but they’ve helped us do that in a streamlined ecosystem that’s more effective and efficient than we could’ve hoped.”

Magnolia

“Demand.Center has enabled us to scale marketing across our programmes, field and channel functions — and get the best of the resource mix within our team.”

Aruba

“The Eloqua automated webinar program, assisted by CRMT Digital, is delivering tangible results through tailored content and enhanced sales and marketing alignment.”

McAfee

“CRMT Digital laid the foundations for their accelerated growth and changed the perception of marketing within the company, right up to executive and board level due to the visibility and insight that the Eloqua platform provides.”

Basware

Let’s talk about your marketing operations

Whether you need support for scaling marketing operations, auditing your martech or aligning with sales – and much more, we can help.

Contact Us