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Marketing operations for AI-powered growth

The future of marketing is agentic. CRMT helps enterprise and high-growth B2B marketing teams build, optimise and run smarter marketing operations – improving automation, martech, data and performance today, while creating the operational foundations needed to adopt and scale AI.

Assess your AI operational readiness Explore our Marketing Operations services

Trusted by global enterprises and high-growth tech brands

Build the operating model for AI-enabled marketing

AI creates capability, but marketing operations turns that capability into scalable, measurable and commercially useful value.

CRMT helps global B2B brands and high-growth marketing teams transform marketing operations into a scalable engine for growth.

We connect martech, data, processes and governance to improve marketing performance today while preparing for AI-enabled growth tomorrow.

We ensure your marketing efforts reach the right people.

Case Study: Aruba, a Hewlett Packard Enterprise company

260%

Nurture campaign ROI

We help you attract the right kind of interest in your business.

Case Study: Lenovo

98%

Improvement in email deliverability rates

We ensure your marketing efforts reach the right people.

Case Study: McAfee

91%

Increase in MQLs

Flexible services across the AI-enabled marketing operations lifecycle

GTM Stack

Connect the platforms, data and customer journeys that help your marketing teams move from fragmented execution to scalable demand generation

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Marketing Operations

Strengthen the operating foundations that your marketing function needs to execute consistently, govern effectively and drive measurable business impact.

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Operationalising AI

Turn AI experimentation into commercial advantage. Operationalise AI across your marketing ecosystem to create scalable, high-impact marketing capabilities.

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Problems we solve for marketing teams

GTM Stack

How do I connect my martech platforms, data and customer journeys so go-to-market activity is scalable and consistent? We answer this by:

  • Auditing GTM and martech stacks to identify operational gaps, inefficiencies and opportunities for improvement
  • Selecting marketing technology that addresses business goals, maturity and use cases
  • Integrating marketing, sales and data systems to improve data flow, consistency and confidence
  • Optimising marketing automation to support scalable demand generation and engagement
  • Aligning buyer journeys, messaging and technology across the customer lifecycle
  • Turning GTM strategy into measurable execution across channels and teams.
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Marketing Operations

How can I build a scalable marketing operations model that improves performance and helps my team embed AI effectively? We answer this by:

  • Defining a marketing operations roadmap aligned to commercial goals and organisational maturity
  • Connecting skills, process, data and technology into a scalable operating model
  • Operationalising lead management, nurture, ABM and campaign execution with solid data foundations, stronger workflows and clear governance
  • Improving reporting, insight and data health so teams can make smarter, faster decisions
  • Embedding governance, compliance and best practice to support efficient, sustainable growth.
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Operationalising AI

How do I move my marketing team from AI experimentation to operational impact while making sure it's safe, effective and scalable? We answer this by:

  • Assessing AI operational readiness across people, process, data, technology and governance
  • Identifying high-value AI use cases linked to business problems and measurable commercial outcomes
  • Strengthening data foundations so AI-enabled activity is trusted, usable and actionable
  • Using propensity modelling to predict conversion, churn and response behaviour
  • Designing agentic marketing operations that automate workflows and improve speed, consistency and performance.
  • Designing operating models and governance that help AI scale safely across enterprise marketing teams.
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Assess your AI operational readiness

Understand what’s standing between your AI ambition and operational reality. We’ll assess your skills, process, data, technology and governance, identify the gaps and give you a practical roadmap for scalable, measurable marketing impact.

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Testimonials

“The CRMT team is great at explaining scope, project steps and requirements without resorting to technical terms or unnecessarily overcomplicating things. Their attention to detail and genuine interest in the project helped us consider options that we hadn’t thought of, and their project management skills were second to none.”

Sectigo

“CRMT has proven to be a terrific partner to build out a functional, successful GTM program across all parts of the company,” explains Anthony. “Not only have they helped us deliver agile, data-rich campaigns, but they’ve helped us do that in a streamlined ecosystem that’s more effective and efficient than we could’ve hoped.”

Magnolia

“Demand.Center has enabled us to scale marketing across our programmes, field and channel functions — and get the best of the resource mix within our team.”

Aruba

“The Eloqua automated webinar program, assisted by CRMT Digital, is delivering tangible results through tailored content and enhanced sales and marketing alignment.”

McAfee

“CRMT Digital laid the foundations for their accelerated growth and changed the perception of marketing within the company, right up to executive and board level due to the visibility and insight that the Eloqua platform provides.”

Basware

What’s standing between your AI ambition and operational reality?

Whether you need to optimise today’s marketing operations, improve your martech and data foundations, or build the operating model for AI-enabled marketing, we can help you move from ambition to measurable operational impact.

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