Datasheet
Service Areas /
Service Areas / Martech /
Data Health and Enrichment
Healthy, enriched marketing data gives you greater insight for decision-making, allows you to demonstrate the value of the marketing effort and maximises the success of your campaigns.
Precise, clear data drives marketing success
Effective marketing campaigns rely on accurate data, well-devised segmentation and a single, consolidated customer view. We help your organisation reduce redundant data; declutter, standardise and categorise your data sets; and supplement incomplete data to drive continual campaign optimisation.
Data quality is business critical
Bad data can have a hugely detrimental impact on your organisation – in terms of both marketing success and your bottom line. Ensuring your data is accurate and fully enriched must therefore be a top priority for marketing teams.
With our data health and enrichment services, your teams are able to:
Make better, evidence-based decisions
Improve and streamline processes
Increase scalability and productivity across your marketing efforts
Ensure legal compliance
Increase revenue and improve customer experience
Healthy data allows you to create a single, holistic view of your prospects and customers. This drives better targeting and accurate personalisation across your marketing activities, increasing response and conversion rates. It also ensures more accurate reporting, allowing you to assess campaign performance to predict and drive future campaign success.
We can support you across the entire spectrum of your data needs, including:
Data quality auditing – looking at your current data health, including redundant, duplicated or incomplete data, marketability and consent
Ideal Customer Profile (ICP) modelling and gap analysis
Standardising and enriching data
Integration of data tools and platforms
Design, build and implementation of data governance frameworks.
Long-term data management
Data management becomes more complex as your database grows. This creates a range of issues, including lack of standardisation, data residing across multiple platforms and duplication of data sets.
We work with you as your data requirements grow and change, providing hands on technical and consultancy support as and when you need it.
Services
Data Improvement
Redundant, unstructured or duplicated data can deplete your marketing budget. Work with us to improve your data and provide your teams with a single customer view.
We work with you as your data requirements grow and change, providing hands on technical and consultancy support as and when you need it.
Standardise and categorise your data to better predict the performance of your campaigns
Identify the context and content of your data, giving your marketing teams the insight to better predict campaign performance
Turn unstructured data into usable insight that allows marketing teams to improve targeting capabilities.
Data Enrichment
Database enrichment drives continual campaign optimisation by supplementing missing or incomplete data with external data sources.
It also allows you to future-proof your database by utilising data source merging and cleansing. These enhancements lead to increased campaign targeting accuracy and better campaign reporting and analysis.
Normalator
Normalise your data and reduce redundancy with Normalator, our proprietary tool for data categorisation.
Normalator automatically transforms, categorises and processes data from free-text fields for effective standardisation and integration with your marketing database.
Data Health Check
Database enrichment drives continual campaign optimisation by supplementing missing or incomplete data with external data sources.
It also allows you to future-proof your database by utilising data source merging and cleansing. These enhancements lead to increased campaign targeting accuracy and better campaign reporting and analysis.