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Insights and resources to power your Marketing Operations

Explore expert advice, industry insights and practical guides to help you optimise systems, strategy and success.

E-Guide/white paper

Marketing Operations, It’s Your Time to Shine

Marketing Operations is playing a critical role in the future of global marketing success. If you’re a Marketing Operations leader - this is your time to step up and influence big change.

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Recent Insights

Catch up on our latest news, insights and resources.

E-Guide/white paper
Modern data platforms – centralising marketing technology and business intelligence

Your awesome guide to Marketing Data Platforms

Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage location controlled...

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Events/Webinars
Driving Demand Operations at Scale

MOps Unlocked Webinar: Driving Demand Operations at Scale for Lenovo and Storyblok

Welcome to MOps Unlocked Webinar Series in which we explore techniques and approaches to enhance your Marketing Operations.

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News
New CRMT Digital leadership for marketing operations growth

New CRMT Digital leadership for marketing operations growth

CRMT Digital evolves its leadership team to drive client success and innovation in marketing operations, digital marketing and marketing technology

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Filter Insights

Clear Filters

Martech Insights

See how to evaluate, implement and maximise your martech stack.

Events/Webinars
Driving Demand Operations at Scale

MOps Unlocked Webinar: Driving Demand Operations at Scale for Lenovo and Storyblok

Watch the Webinar
Insights
normalator on your laptop

Maximising marketing automation ROI: How to get the most from your marketing tech

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Events/Webinars
Marketing data workflow

MOps Unlocked Webinar – Episode 7: Data Health

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News
Anticon - Marketing Operations

Anticon: Marketing Operations, MarTech and AI disruption under the spotlight

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Insights
AI in marketing

AI Operations: Implementing AI for Marketing

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Digital Asset
Woman drawing graph on a board

Improve your Lead Generation with CRMT Digital’s Lead Scoring Matrix

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Events/Webinars
MarTech Audit Banner

Webinar – MOps Unlocked Episode 4: Getting Started with your MarTech Audit

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Insights
People discussing martech stacks

How to Align Martech to Measurement 

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Demand Generation

Build, nurture and convert pipeline effectively.

Events/Webinars
Driving Demand Operations at Scale

MOps Unlocked Webinar: Driving Demand Operations at Scale for Lenovo and Storyblok

Watch the Webinar
Events/Webinars
laptop in a dark room

MOps Unlocked Webinar – Episode 6: Effective Nurture Strategies

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Digital Asset
Woman drawing graph on a board

Improve your Lead Generation with CRMT Digital’s Lead Scoring Matrix

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Digital Asset
Lap Top with Content Matrix

Improve your asset inventory and define core meta-data with our Content Matrix Template!

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Digital Asset
Form on a table with a pen

Accelerate Marketing Success with Our Campaign Request Form

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Insights
Charts on a tablet

Beyond Alignment: Qualification across the Funnel

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Events/Webinars
Forms on a table

Webinar – MOps Unlocked Episode 3: Form Conversions Best Practices

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Events/Webinars
people sitting at a table in front of a laptop

Webinar – MOps Unlocked Episode 2: Top Tips to Improve Your Email Deliverability

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Strategic Marketing

Define, align and prove the value of marketing.

News
CRMT blog banner – insights on marketing technology, automation, and campaign strategy

25 Years of Marketing Operations Evolution – A Fireside Chat

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Events/Webinars
laptop in a dark room

MOps Unlocked Webinar – Episode 6: Effective Nurture Strategies

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Insights
Unlock Revenue Growth with CRMT Digital

The MOps Roadmap: Combining long-term vision with near-term agility  

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Insights
Image showing map with pins

Why a Marketing Operations Roadmap is a must for marketing leaders

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Digital Asset
Lap Top with Content Matrix

Improve your asset inventory and define core meta-data with our Content Matrix Template!

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Events/Webinars
laptop in a dark room

Webinar – MOps Unlocked Episode 5: Automating the B2B Customer Lifecycle

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Insights
people sitting in front of a laptop

Your organisation’s journey to marketing maturity: The meaning and path to success

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Insights
People meeting in a room

Agile Marketing blog series – Part 5: Agile Marketing in Action

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