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E-Guide

Marketing Operations, It’s Your Time to Shine

Marketing Operations is playing a critical role in the future of global marketing success. If you’re a Marketing Operations leader - this is your time to step up and influence big change.

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E-Guide

Your awesome guide to Marketing Data Platforms

Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage l...

Insight

Is AI the answer to everything in Marketing Operations?

If you listen to many marketing technology vendors, then AI is the only trend that anyone seems to care about. We were back a...

Insight

Maximising marketing automation ROI: How to get the most from your marketing tech

Measuring marketing ROI has never been more important. With squeezed budgets and streamlined teams, understanding how efficie...

Webinar

MOps Unlocked Webinar – Episode 7: Data Health

Welcome to the 7th episode of our MOps Unlocked Webinar Series in which we explore techniques and approaches to enhance your ...

E-Guide

A clear route to Marketing Operations excellence

Define and refine your marketing operations strategy with a Strategic Marketing Operations Roadmap

News

Anticon: Marketing Operations, MarTech and AI disruption under the spotlight

We review May's AntiCon event, where we discussed all things marketing operations and presented our thoughts on the opportuni...

Webinar

MOps Unlocked Webinar – Episode 6: Effective Nurture Strategies

Welcome to the 6th episode of our MOps Unlocked Webinar Series in which we explore techniques and approaches to enhance your...

Insight

25 Years and Counting of Marketing Operations

1987 was certainly an eventful year. Van Gogh’s Sunflowers sold for a record-breaking $39.7 million. Astronomers in Califor...

News

Join us at Anticon May 2024!

We’re delighted to be sponsoring this year’s AntiCon!   Taking place in London on 23rd May, Anticon is THE mega...

Insight

The MOps Roadmap: Combining long-term vision with near-term agility  

We talked in our recent blog about the strategic importance of a Marketing Operations Roadmap. Here, we look a little more cl...