The Personal Touch: Maximising Intent
Granular personalisation has become a basic expectation, just as the big data explosion opens up new possibilities for targeting that didn’t exist previously.
Category: Insights
It’s Time to Remove the Database Blindfold
Data is one of our most valuable marketing assets, so why is it that so many organisations neglect to maintain it?
A Date with Intent Data
Marketing should not be a blind date – some considerations on how to leverage intent data to maximise marketing returns.
Get Ready for Smart Marketing
Are technology gaps limiting cross-channel campaigns? Are data silos preventing effective reporting? It’s time to tear down the walls in your martech stack.
The evolution of Demand Centers – The 5 S’s of success
Scaling marketing globally used to be easy. When a company grew beyond their native homeland to set-up regional offices an element of the original marketing organisation was duplicated in the region, to form a field marketing team. Some functions such as brand identity and corporate communications were maintained centrally but most were decentralised. The field … Continued
Marketing Nation Arrives at Adobe Summit EMEA
Adobe’s annual customer event proves that Marketo has a bright future at the centre of Adobe’s B2B Marketing Technology Portfolio.
Adobe and Marketo: The Right Engagement
Adobe’s $4.75bn purchase of Marketo is unexpected but shouldn’t come as a surprise. The strategic logic behind the deal is compelling to both parties.
Email Marketing in an Opt-In World
There has been a revolution in email marketing. Personalisation is king. Volume no longer matters. Adopting a customer-centric approach is the key to success.
The Game Has Changed: A New Paradigm for Lead Nurturing
Are you stuck in the past with traditional email nurturing? Marketing has shifted, so it’s time to step up your game.