The Hybrid Skills of a Marketing Operations Leader

The rise of the marketing operations professional has come from the increased use of marketing technology and a need for automation expertise, opening a role for someone to master strategy, setup, organization, process and governance.

We’ve put together a list of skills we think need to be mastered to become a successful marketing operations leader.

Takeaways:

• Execute like a scientist. Be a leader in gathering, analysing and governing data to help marketing teams reach marketing goals aligned with sales to drive growth.
• Provide knowledge and skills in building effective marketing stacks to build a strong foundation and continue to optimise.
• Manage change, knowledge, skills transfer and communication between sales, marketing and other departments in your organisation.