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CRMT collaborates with LookBookHQ, the Intelligent Content Platform, to drive marketing excellence with technology
CRMT, a leading marketing operations agency and consultancy based in the UK, are pleased to announce a strategic partnership with LookBookHQ, an innovative technology that helps B2B marketers maximise and measure content engagement by their prospects and customers, accelerating the buyer’s journey.
CRMT works with many organizations that strive to improve and optimize engagement, conversion, lead quality and overall demand generation effectiveness. CRMT and LookBookHQ share the same vision that marketers need to deliver the most relevant content to the right people at the right accounts at the right time, and measure the effectiveness of those marketing activities based on how much content is consumed.
“We’re pleased to collaborate with LookBookHQ to expand our technology expertise into the science of intelligent content delivery,” said Paul Lee, CRMT Business and Strategy Director. “LookBookHQ offers B2B marketers a solution to deliver more effective marketing at a time when customers expect relevance and personalization.”
“We’re excited to be working with CRMT as we expand our footprint in the European market,” said Tim Hester, LookBookHQ Alliances and Channels Director. “Their experience in helping B2B marketers deliver results by leveraging best-in-class technologies and digital strategies is a perfect match for LookBookHQ customers who want help adopting or maturing an Intelligent Content strategy.”