Marketing Data - Manage & Streamline Data with DATALOADER

Manage and streamline contact data loading into your Adobe Marketo Engage and Oracle Eloqua marketing automation systems with our powerful Data Loader tool

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Take control of your marketing data upload

The stewardship of your data is one of the most important responsibilities of marketing operations. Dataloader has been designed to ensure your entire marketing team has full control of marketing data management.

Dataloader allows data to be validated before it is uploaded to your marketing automation systems – a critical process that ensures data is accurate and manageable. The tool helps you to:

Manage an approval process for uploading your data
Set minimum data standards by restricting elements such as picklists and field population
Normalise data as it goes into your system
Make changes to your data before you make the final upload, via an easy user interface
Directly create segments to use for your email communications.

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Manage marketing data workflows

As well as data validation, managing the physical process of uploading data is key to marketing accuracy and campaign success.

Dataloader allows you to manage the upload request intake and build approval flows to ensure an efficient and scalable data intake process.

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Track insights from marketing data reporting

Successful data and marketing governance can only happen when there is accountability.

Dataloader delivers a full accountability record by tracking data submissions from source, providing clear reporting insights that show how, when and where data has been loaded into your tech stack.

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