Demand.Center

Achieve structure and efficiency with the first purpose-built platform in the industry, to support demand marketing at scale.

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Global marketing at scale

There are several challenges facing CMOs in today’s marketing landscape. They must:

Drive consistency and best practice globally
Scale easily for new markets and regions
Address the growing skills shortage
Align central and field marketing and sales

Our Demand.Center platform rapidly improves the quality, speed to market, and consistency of your campaign production. Align, build, execute, and scale around a common platform, driving closer collaboration between your central and field marketing teams.

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Demand.Center does the heavy lifting

Collaboration
Campaign Orchestration
Unified Measurement
Field Enablement and Alignment
Best Practice Sharing

Marketing teams can access everything with one unified platform, from campaign planning through to execution and reporting. Request a demo and discover how Demand.Center can help your business scale.

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The CMO Challenges

Global Marketing at Scale

Drive consistency and best practice globally.

Scale easily for new markets and regions.

Address the growing skills shortage.

Align central and field marketing and sales.

Global marketing at scale

The Demand.Center platform brings structure, efficiency and scale to centralized marketing campaign production while embracing the needs of field marketers. Rapidly improving the quality, consistency and speed-to-market for your campaigns the world over – driving closer collaboration and alignment between your central and field marketing teams.

Features

Align, build, execute and scale around a common platform

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Campaign Orchestration

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Automates the request, build, approval, amend and campaign activation process integrated with your marketing automation and CRM platforms. Bringing discipline and structure to demand creation productivity, improving quality control, reducing bottlenecks and re-work, maximizing speed-to-market.

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Unified Campaign Taxonomoy

Collaboration and Insight

Campaign Calendar

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Digital Asset Library

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Reporting Dashboard

Use Cases

Global marketing at scale

Programs Team

How can I deliver the strategy and assets to the marketing team and improve time to market?

Demand.Center has the concept of playbooks which can be created to deliver packaged campaigns assets, images and copy. These playbooks can be used to drive consistent and on brand messaging in line with the strategic objectives for the company.

Global Demand Center Team

How can I ensure campaigns are executed in MAP in line with best practice without compromising on the speed of execution?

Setup templated best practice campaign workflows and assets using Demand.Center’s playbooks. Measure how marketing teams adopt and adapt these playbooks.

Marketing Operations

How can I ensure Marketing Automation is leveraged to the fullest while applying governance and reducing maintenance?

Demand.Center integrates directly with the leading Marketing Automation and CRM systems which means everything you need to create in those systems for your campaigns will be created in your predefined structure with the click of a button.