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MOps Roadmap and Planning
Define a strategy and clear vision for the future of your business with a robust, future-proof marketing operations roadmap.
Define a clear Marketing Operations strategy
A marketing operations roadmap is an essential strategic tool that aligns marketing priorities with your overall business goals.
We help you design a roadmap that goes beyond tasks and metrics, and instead defines the marketing standards, best practices, processes, technology, skills and insights you need to meet customer expectations – now and in the future.
Our best practice frameworks assist you in implementing a culture of continuous improvement. This ensures the long-term success of your marketing organisation through ongoing assessment, evaluation and benchmarking.
Services
Solid Marketing Operations Foundations
Any roadmap begins with understanding where your marketing organisation is right now, and then defining where you want to get to. The hard part is plotting the journey you need to follow to reach that goal.
Our experience with the world’s leading technology businesses allows us to benchmark every element of your current Marketing Operations and define a clear, structured path towards Marketing Operations excellence.
Agile Roadmap Development
We develop roadmaps that support an agile marketing approach, allowing you to:
Visualise your marketing process and make work predictable
Limit work in progress and deliver value faster
Prioritise activity based on needs and impact
Adapt quickly to changing circumstances
Experiment and continuously improve.
At the heart of every roadmap is a focus on key operational initiatives that drive effectiveness and improvement. This pragmatic approach is proven to deliver quick wins and prioritise work that supports wider business goals.
Roadmap Components
We use a structured, tried-and-tested roadmap development framework that ensures every aspect of your marketing operations are covered, including:
Assessing current marketing capabilities, and identifying the role-based competencies needed to support your long-term goals
Auditing the technologies and platforms you use, and identifying gaps within your martech stack
Mapping the buyer journeys with your organisation, and auditing content against this
Defining the sales and marketing funnel, and designing the lead processes around this
Reviewing data quality and completeness, and identifying segmentation
Defining the metrics needed to deliver marketing insights that drive business decisions.
MOps Roadmap Guiding Principles
Marketing planning must not come at the expense of delivering marketing action. Our framework approach allows you to strike the right balance of marketing strategy and marketing delivery, using three core lenses:
Activity – continuously driving marketing activity by supporting business-as-usual deliverables
Foundations – supporting the effective day-to-day running of your marketing organisation while being able to utilise the new capabilities you are developing
Expand capabilities – continuously developing new capabilities through onboarding new platforms, custom development and new channels, maintaining competitive edge.