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Strategic Marketing
Martech
Demand Generation

Strategic Marketing

We offer a full suite of strategic marketing services to help you at every step of your Marketing Operations journey, providing flexible support that evolves as your needs change.

MOps Roadmap and Planning

Define a strategy and clear vision for the future of your business with a robust, future-proof marketing operations roadmap.

Sales Enablement

Ensure your sales and marketing functions work together seamlessly to deliver optimal customer experience and achieve shared goals for customer growth and acquisition.

ABM Enablement

Implement an Account Based Marketing (ABM) strategy to provide a vital roadmap for your organisation to create sustainable growth and profitability within your key accounts.

Compliance

Protect your customers and ensure continuous marketing data governance by making your data and Marketing Operations accurate, secure and compliant – wherever you operate.

Reporting and Insights

Streamline your data capture processes and reporting infrastructure to demonstrate the value of marketing and its impact on your organisation.

Martech

We offer a range of services to support your Marketing Operations requirements and work in partnership with you as your needs change.

Marketing Automation

Marketing automation enables more personalised experiences for your customers, streamlines your marketing processes and drives efficiency across your team.

Integrations

Integrate your marketing automation and CRM platforms. Harvest accurate, up-to-the minute data on how marketing campaigns are influencing deals, and examine crucial prospect information.

Audits

Assess your Marketing Technologies, Data and Processes and find out if and how they deliver on your business objectives.

Platform Selection

Technology agnostic and a trusted advisor. CRMT helps to determine the best martech solutions to align with the aims of your business.

Data Health and Enrichment

Healthy, enriched marketing data gives you greater insight for decision-making, allows you to demonstrate the value of the marketing effort and maximises the success of your campaigns.

Demand Generation

We offer a full suite of services for the development and implementation of your Demand Generation programmes.

Nurture Campaigns

We help you employ best practice and the right technology to develop well thought out nurture strategies and design.

Lead Scoring & Routing

Lead scoring and routing are vital components of a robust lead management strategy, and critical in giving you a competitive advantage.

Campaign Execution

Deliver accurate and impactful marketing campaigns, backed by industry specialists and expert strategies.

Demand.Center

Achieve structure and efficiency with the first purpose-built platform in the industry, to support demand marketing at scale.

Buyer Journey Orchestration

Understand and answer the needs of your customers and prospects at every stage of their journey with your organisation.

Marketing Technology
Business Intelligence
Our Solutions
- Demand.Center
- Normalator

Marketing Technology

We work with best-of-breed marketing technology applications, applying our expertise to unlock maximum value from your all martech investments.

Adobe Marketo Engage

We are experts in Adobe Marketo Engage experts and can provide support for every step of your campaign execution, lead scoring and lead management programmes.

Oracle Eloqua

Our team has extensive expertise in all aspects of Oracle Eloqua Marketing Automation, from setting up your Eloqua implementation to creating automation workflows and optimising campaigns.

HubSpot

As an official HubSpot Solutions Provider, we have extensive experience in all aspects of HubSpot configuration and platform maintenance, from marketing automation to CRM integration.

Salesforce Marketing Cloud Account Engagement (Pardot)

We deliver a broad range of Salesforce Marketing Cloud Account Engagement (Pardot) solutions, from implementation and custom integration projects to onboarding and migration.

Business Intelligence

Our in-depth experience of the leading business intelligence platforms ensures you can maximise insight from all your data and analytics strategies.

Domo

We are experts in all aspects of the Domo data experience platform, helping you maximise the full power of Domo to drive your data analytics and data transformation strategies.

Tableau

Our Tableau experts work with you to elevate your data visualisation capabilities, gain actionable insights from your marketing data and revolutionise the way you make decisions.

Microsoft Power BI

Our Data Analysts have a wealth of Microsoft Power BI data and platform expertise, ensuring you get the most out of this dynamic data analytics tool.

Our Solutions

Our proprietary data and campaign solutions deliver unrivalled capabilities for your marketing team to target and build campaigns effectively.

Demand.Center

Achieve structure and efficiency with the first purpose-built platform in the industry to support demand marketing at scale.

Normalator

Normalator is our high-performance enterprise data categorisation, automation and transformation platform – a unique tool that allows you to continuously improve data quality. 

Adobe Marketo Engage
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Adobe Marketo Engage
Contact
Domo
Home
HubSpot
Insights, news and free resources.
ISO/IEC 27001:2013
Legal
Marketing Automation System Health Check
Marketing Cloud Account Engagement (Pardot)
Marketing Maturity Assessment
Microsoft Power BI
Oracle Eloqua Marketing Automation
Our Work
Privacy Policy
Products
Service Areas
Tableau
Technologies
Who We Are
Work For Us
Your Results

Marketing Maturity Assessment

Ready to take your marketing strategies to the next level? Unlock your full potential by embarking on a journey of insight and growth through our Marketing Maturity Assessment. Tailored for marketing leaders, to support your journey to optimal efficiency.

Start Assessment

The value in reviewing your marketing maturity is that it offers you the chance to form a benchmark. You can then use this insight to make both strategic and tactical adjustments to be closer to operating optimally. Our marketing maturity assessment is designed to help marketing leaders form a categorical understanding across 4 key areas of marketing:

Technology & AI
Content & Experience
Data & Reporting
People & Processes

Take our Marketing Maturity Assessment.

"*" indicates required fields

1Your Details

2Technology & AI

3Content & Experience

4Data & Reporting

5People & Processes

To access our Marketing Maturity Assessment Tool, please enter your details below:

Name*

First Name * Last Name *

Email*

Company Name*

Country*

Email Communications

Subscribe to Email Communications

Adhoc news and announcements via email from CRMT

Which marketing, sales, web content management and analytics tools are included in your tech stack?

Campaigns

What is your Marketing Automation Platform?*

What campaign types is marketing automation used for in your organisation?*

Select All

Batch Email Campaigns

Customer Communications

Event Campaigns

Nurture Campaigns

Partner Communications

Advertising Campaigns

None

Other

Other

Initiatives

What is your CRM System?*

Do you have dedicated technology for the following initiatives in your organisation?*

Select All

Account Based Marketing

Enrichment and/or Intent

Events

Conversational Marketing

Social Campaigns

Sales Campaigning

None

Other

More Information...

Personalisation

What is your primary web CMS?*

Which of the following personalisation capabilities do you use?*

Select All

A/B Testing

Dynamic Email Content

Website Personalisation

Website Visitor Identification

Interactive Content

Personalised Ads

None

Other

Other

AI

What is your primary BI tool?*

Where do you use AI in your organisation?*

Select All

Lead Scoring

Data Cleansing

Campaign Segmentation

Reporting

Generative Content

Chatbots

None

Other

Other

Are you making the most of the event management and digital nurture automation capabilities to run fully optimize your campaigns?

Events

Which phases of events and webinar campaigns are automated?*

Select All

Event Follow-up Communications

Event Invitation

Event Registration

Event Attendance/No Show

In-Person Booth Visitor Capture

Event Platform Integration

None

Other

Other

Inbound

Which of the following channels do you use for your campaigns?*

Select All

Content Syndication

Paid Social

Organic Social

Paid Media

PPC

SMS

None

Other

Other

Nurture

Which of the following do you use for your automated nurture programs?*

Select All

Email Nurture Programs

Content Hubs

LinkedIn

Digital Advertising

Best Next Content Suggestions

Auto-Responder Emails

None

Other

Other

Marketing Automation

Which of the below marketing automation elements do you use?*

Select All

Email & Landing Page Templates

Campaign Workflow Templates

Dynamic Content

Progressive Profiling

Shared Content Snippets

Preference Centre

None

Other

Other

Which types of data, analytics and lead management tools and processes do you use to improve your sales efforts?

Data Sources

What types of data sources do you use for audience selection?*

Select All

Intent Data

1st Party Contact Data

3rd Party Contact Data

1st Party Account Data

3rd Party Account Data

Web Analytics Data

None

Other

Other

Data Management

What type of data tools and processes do you use?*

Select All

Data Deduplication

Data Normalisation

Master Data Management

Customer Data Platforms

Partner Identification

Lead to Account Matching

None

Other

Other

Reporting

What type of reporting is carried out in your organisation?*

Select All

Campaign Performance Reports

Campaign/Marketing ROI Reporting

Database Health Metrics

Marketing Funnel Reporting

Multi Touch Attribution

Campaign Hierarchy Reporting

None

Other

Other

Data Governance

What aspects of data protection are managed by your team?*

Select All

Tracking Cookie Controls

Consent Management

Data Retention Controls

Purchased List Management

Data Deletion Process

Contact Level Security

None

Other

Other

Are you employing standardization and data protections in your organizational workflow?

Processes

For which of the following do you have documented standards?*

Select All

UTM Structures

Buyer Personas

Data Uploads

Campaign Request Processes

End of Campaign Processes

Sales Handoff Processes

None

Other

Other

People

Which of the following skills do you have in your team?*

Select All

Marketing Automation

Data Management

Web Development

Reporting & Analytics

Design & Creative

Content Marketing

None

Other

Other

Sales Enablement

How do you support Sales?*

Select All

Detailed Lead Notifications

Campaign Sales Guides

Marketing Automation Sales Tools

Pipeline Acceleration Campaigns

Sales Campaign Toolkits

Shared KPIs

None

Other

Other

Lead Management

How do you get the right leads to Sales at the right time?*

Select All

Lead Scoring

Account Scoring

Lead Routing

Lead Funnel Modeling

Account Funnel Modeling

SLAs

None

Other

Other

Consent*

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